2018 was a great year for us. 2019 is going to be even better.

... And growing Digital Channel Activity

The goal of our PPC campaigns are to drive immediate sales. In such a competitive marketspace, visibility and relevance is key to customer acquisition. Our PPC campaigns provide incredible reach

Paid Search (PPC)

Within a year of hiring an SEO expert, the organic traffic to the SAS website increased by 275%.

SEO

As part of 4icg, SAS has the unique advantage of access to two billion unique data points. Our data network, the mitochondria powering our DNA, combined with over ten years of industry knowledge, gives SAS the edge that’s needed in a competitive marketspace.

Data analysis

One of our strongest revenue streams for the SAS brand is our email marketing channel. With segmented audiences that range from new, fresh data to established and trusted buyers, we are able to initiate, increase and maintain engagement across this network, ensuring that the channel provides monetary value to the business and to our partners.

Email Marketing

We work hard to keep the Software Advisory Service brand fresh, transparent and accessible. From email banners to leaflets, website designs and content writing, we’re able to showcase our brand reactively and proactively, an aspect that’s critical to staying on top of industry trends within this marketspace.

Creative work

Social Media has become a pillar of society’s means and modes of communication. We know there’s a huge network within the walls of social media that’s crucial for businesses to be able to access. Our team uses their expertise to tap into these audiences, through correct messaging, targeting (and retargeting) and industry knowledge.

Social Media Management

In 2018, SAS embraced technology more than ever before. We built a custom CRM that allows us to meet the bespoke and intricate needs of our partners and prospect buyer. We utilised high converting landing pages in order to enhance the engagement levels of our audience.

We worked with HTML script codes to improve the visualisation and integrations on the backend of our website and products. 


... And the technology

We wanted to do more

Just over one year ago, we reviewed our business goals and decided we wanted to do more... So we did. 2018 was a big year for us. Between January and December 2018, we advised on £300 million worth of buying advice across 6,095 software projects.

There have been many contributing to factors to this growth, one of which was the fantastic digital presence and techniques we tapped into 

in order to build the SAS brand name, and subsequently build further business for our partners. 

Our digital team manages everything from website design and creative work, email marketing to our Google Adwords (PPC) campaigns. Our team is inspired and driven by the vision behind the business, ensuring that every activity is aimed at increasing revenue, returning investments, and hitting KPIs.

Determined and dedicated to our audience, SAS embraces the fluidity of the IT world and recognises the need for a team of creative experts to steer our digital presence and adapt to the marketspace, in turn allowing for SAS to continually provide top-tiered vendors and prospect buyers with high quality services and leads.

Just over one year ago, we reviewed our business goals and decided we wanted to do more... So we did. 2018 was a big year for us. Between January and December 2018, we advised on £300 million worth of buying advice across 6,095 software projects. 

There were many contributing to factors to this growth, one of which is the fantastic digital presence and techniques we’ve tapped into in order to build the SAS brand name, and subsequently build further business for our partners.

Our digital team manages everything from website design and creative work, email marketing to our Google Adwords (PPC) campaigns. Our team is inspired and driven by the vision behind the business, ensuring that every activity is aimed at increasing revenue, returning investments, and hitting KPIs. Determined and dedicated to its audience, SAS embraces the fluidity of the IT world and recognises the need for a team of creative experts to steer our digital presence and adapt to the marketspace, in turn allowing for SAS to continually provide top-tiered vendors and prospect buyers high quality services and leads.

We increased our marketing efforts through marketing automation tools, allowing us to set up campaigns that responses and reacted to unique movement within our audience base. These tools worked together to provide statistics and figures, showcasing our open rates, click through rates, and exposing our strengths, weakness and opportunities to enhance and grow.

Over the past 16 months, there have been massive changes in the IT world
- and we're keeping up with the advancing marketspace.  

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  • PPC 
  • SEO 
  • Content marketing 
  • Account Based Marketing 
  • Data Analysis 
  • Creative and Digital Design 
  • Email Marketing Management 
  • Development 
  • Quality Assurance

It's about the people...

Between January and December 2018, Software Advisory Service hired a minimum of one head per month, continually growing the team in line with industry and business demand. This meant that within the space of one year, the digital team grew by 75%.

2018 was a great year for us. 

2019 is going to be even better.